# trippl > trippl is a white-label, map-based trip planning platform that gives Destination Management Organizations (DMOs) first-party data on the entire visitor journey. trippl is a B2B2C SaaS platform founded in 2023, headquartered in Prince Edward Island, Canada. DMOs embed a white-label trip planner on their own website so visitors can plan, route, and book trips without leaving — and the DMO captures first-party data on every step of the visitor journey, from initial inspiration through in-destination activity. The core problem trippl solves: DMOs spend billions on marketing but have no way to measure whether it drives actual visits. 90% of website visitors bounce to plan their trips elsewhere. trippl keeps visitors on the DMO's site, converts that traffic into bookings, and gives DMOs the data they need to justify and grow their marketing budgets. ## Key Pages - [Home](https://trippl.ca/): Overview of trippl's itinerary engine for tourism bureaus and DMOs - [Blog](https://trippl.ca/blog): Practical insights on trip planning, destination marketing, and tourism technology - [Trip Program](https://trippl.ca/trip-program): How the trippl trip program works for DMOs and tourism partners ## Blog The trippl blog covers destination marketing strategy, tourism technology, trip planning best practices, and first-party data for DMOs. Posts are written for Directors of Marketing and Digital at tourism bureaus, regional tourism organizations (RTOs), and destination management organizations (DMOs). Topics include: trip planning, itinerary building, visitor journey mapping, tourism data, destination marketing, DMO strategy, first-party data, tourism technology, and travel content. ## Company - **Founded:** 2023 - **HQ:** Prince Edward Island, Canada - **Model:** B2B2C SaaS - **Customers:** Destination Management Organizations (DMOs), Regional Tourism Organizations (RTOs) - **Website:** https://trippl.ca - **Contact:** shelley@trippl.ca