How are Social Media and AI Changing the way we Travel?

So, let’s talk about how social media and AI are changing the way we travel and what that means for Destination marketing strategies. Is social media sufficient as a travel guide? First up, social media, especially Instagram, is like the new go-to travel guide thanks to influencers showing off those picture-perfect spots. But here’s the downside […]

What is the power of first-party data for Destinations?

As travelers, we’re spending more and more of our journey in the digital realm. And, as a result, our precious first-party data has become pure gold for travel brands. They’re using this valuable currency to boost their traffic and their revenues. How do Travel Brands get their hands on this data? Travel brands are collecting all the […]

TikTok and Travel Planning

for the original article by Dawit Habtemariam see: https://skift.com/2024/03/07/travel-on-tiktok-top-trends-new-video-formats-and-the-future-of-booking-trips/ TikTok’s Influence on Travel Planning TikTok has become an influential force in travel inspiration and planning. As people emerged from the Covid-19 pandemic, they increasingly looked to TikTok for a fresh perspective when thinking about their next vacation destination. Travel brands took notice and began creating short videos […]