August 18, 2026
Your Chatbot Is Only as Good as Your Database
DMOs are bolting chatbots onto the front end while their listings database rots. Here is why your first-party data is the only asset that gets you cited by AI.
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The trippl Blog
Practical thinking on trip planning, destination marketing, and tourism technology.
June 29, 2026
49% of DMOs Can't Prove Tourism ROI. Here Is What Is Actually Broken.
49% of DMOs say attribution is their number one barrier to proving tourism ROI. Here is why the measurement problem is structural,…
June 22, 2026
Why Visitors Bounce From Your DMO Website (And Why AI Is Making It Worse)
A broken Plan Your Trip promise explains why travelers don't use DMO websites for planning. Here's what's happening and how AI is …
June 9, 2026
Why 9 in 10 Visitors Leave Your DMO Website (and the Data You Lose With Them)
9 in 10 visitors leave DMO websites to plan their trip somewhere else. Here's what that bounce actually costs you, and what DMOs a…
May 28, 2026
How to Plan a Trip (Without Spending 20 Hours on Google)
Most people plan trips backwards. Here is the right order - from destination research to building an itinerary that does not fal…
May 23, 2026
How to Plan a Road Trip: Your Complete Step-by-Step Guide
Planning a road trip doesn’t have to be overwhelming. This step-by-step guide covers everything - from choosing your route and s…
August 30, 2025
Are DMOs doomed? Will ChatGPT take over tourism?
AI Won’t Kill Your DMO (But Refusing to Change Might) As we get very close to launching our early pilots, it’s difficult not to no…
April 13, 2025
10 Ways that DMOs can Measure Conversions
Transcript … Hey, I’m Shelley. I’m the CEO and co-founder of trippl. And at trippl, we know that DMOs spend a huge portion o…
February 18, 2025
Ten ways DMOs can track conversions on their websites
Destination Management Organizations spend the lions share of their budgets investing in marketing to drive traffic to their websi…
June 14, 2024
How are Social Media and AI Changing the way we Travel?
So, let’s talk about how social media and AI are changing the way we travel and what that means for Destination marketing str…
June 14, 2024
TikTok and Travel Planning
for the original article by Dawit Habtemariam see: https://skift.com/2024/03/07/travel-on-tiktok-top-trends-new-video-fo…
June 14, 2024
What is the power of first-party data for Destinations?
As travelers, we’re spending more and more of our journey in the digital realm. And, as a result, our precious first-party da…
May 4, 2024
The Genius Behind Spotify’s Personalized Playlists
Spotify is the world’s most popular audio streaming subscription service, with over 456 million users worldwide. One of the key fe…