Practical thinking on trip planning, destination marketing, and tourism technology.
June 22, 2026
A broken Plan Your Trip promise explains why travelers don't use DMO websites for planning. Here's what's happening and how AI is …
June 9, 2026
9 in 10 visitors leave DMO websites to plan their trip somewhere else. Here's what that bounce actually costs you, and what DMOs a…
May 28, 2026
Most people plan trips backwards. Here is the right order - from destination research to building an itinerary that does not fal…
May 23, 2026
Planning a road trip doesn’t have to be overwhelming. This step-by-step guide covers everything - from choosing your route and s…
August 30, 2025
AI Won’t Kill Your DMO (But Refusing to Change Might) As we get very close to launching our early pilots, it’s difficult not to no…
April 13, 2025
Transcript … Hey, I’m Shelley. I’m the CEO and co-founder of trippl. And at trippl, we know that DMOs spend a huge portion o…
February 18, 2025
Destination Management Organizations spend the lions share of their budgets investing in marketing to drive traffic to their websi…
June 14, 2024
So, let’s talk about how social media and AI are changing the way we travel and what that means for Destination marketing str…
June 14, 2024
for the original article by Dawit Habtemariam see: https://skift.com/2024/03/07/travel-on-tiktok-top-trends-new-video-fo…
June 14, 2024
As travelers, we’re spending more and more of our journey in the digital realm. And, as a result, our precious first-party da…
May 4, 2024
Spotify is the world’s most popular audio streaming subscription service, with over 456 million users worldwide. One of the key fe…
