Insights & Ideas

The trippl Blog

Practical thinking on trip planning, destination marketing, and tourism technology.


Ten ways DMOs can track conversions on their websites

February 18, 2025

Ten ways DMOs can track conversions on their websites

Destination Management Organizations spend the lions share of their budgets investing in marketing to drive traffic to their websi

How are Social Media and AI Changing the way we Travel?

June 14, 2024

How are Social Media and AI Changing the way we Travel?

So, let’s talk about how social media and AI are changing the way we travel and what that means for Destination marketing str

What is the power of first-party data for Destinations?

June 14, 2024

What is the power of first-party data for Destinations?

As travelers, we’re spending more and more of our journey in the digital realm. And, as a result, our precious first-party da

TikTok and Travel Planning

June 14, 2024

TikTok and Travel Planning

for the original article by Dawit Habtemariam see: https://skift.com/2024/03/07/travel-on-tiktok-top-trends-new-video-fo

The Genius Behind Spotify’s Personalized Playlists

May 4, 2024

The Genius Behind Spotify’s Personalized Playlists

Spotify is the world’s most popular audio streaming subscription service, with over 456 million users worldwide. One of the key fe